India has seen a dramatic shift in the public policy and expectations of the individuals. After independence, it was mainly a socialist country and the educated (and non-educated as well) wanted to have secure career, a job that they can continue to do for their whole life. Salary was not a deciding factor in choosing a job but the guarantee of life time employment was important factor (Private companies like TATA, Aditya and MP Birla Group, Godraj, Bajaj had to provide the same kind of commitment to recruit people). People wanted to work fix numbers of hours every day and spent quality time with the family. It was working fine till 20 years back and the new generation asking for different terms of employment and entrepreneurship and zest to become huge arose.
Mainly because of the high salaries in the IT sector in India, aspirations of the India youths have gone many-fold up then the previous generation. Today’s generation does not mind to work for 12 hours every day without any proper weekend if the salary is good and there are chances of getting further salary hike next quarter or semi-annually. These youth don’t even mind changing job if they see higher salary at another company. These youth don’t even care about stability in the career. They want to earn more and at a fast rate. If they are going on a motor bike this year, they want to buy a brand new Honda City (a brand of Honda car) next year. If by changing companies expectations are not met they can change the country too. They don’t have commitment to anyone, for them Money is all about honey.
Other change in the nature of the work place is the number of female employees is increasing at an astonishing rate. Among new recruits in some of the companies, number of females is same as the number of male. These young girls of emerging India are very vocal, open and career oriented. They are ready to work with or compete with anyone. Some of the companies are not ready to deal with such a high percentage of female work forces on their payroll. Some of the companies might not have some necessary facilities for the female employees. Some of the companies are providing childcare and working from home for the females with small babies.
Some of the biggest companies in India, Infosys, IBM, TCS and MindTree are trying to tame the rising aspirations of these youths by providing them global working standards, facilities and support for higher studies and certifications in the domain of the employees. For example, TCS and Infosys have proper internal programs to teach employees about PMP (Project Management Professional) certifications. They are also trying to let them go for MBA and give study leave. Companies also promote some of the high performing employees into the management rank much faster to keep them with them.
Perhaps it is a quite big challenge for all the emerging economies in the world and lessons learnt in India can be applied in countries too. But management will remain busy in how to manage these new employees who want to be CEO in less than 10 years.
Mainly because of the high salaries in the IT sector in India, aspirations of the India youths have gone many-fold up then the previous generation. Today’s generation does not mind to work for 12 hours every day without any proper weekend if the salary is good and there are chances of getting further salary hike next quarter or semi-annually. These youth don’t even mind changing job if they see higher salary at another company. These youth don’t even care about stability in the career. They want to earn more and at a fast rate. If they are going on a motor bike this year, they want to buy a brand new Honda City (a brand of Honda car) next year. If by changing companies expectations are not met they can change the country too. They don’t have commitment to anyone, for them Money is all about honey.
Other change in the nature of the work place is the number of female employees is increasing at an astonishing rate. Among new recruits in some of the companies, number of females is same as the number of male. These young girls of emerging India are very vocal, open and career oriented. They are ready to work with or compete with anyone. Some of the companies are not ready to deal with such a high percentage of female work forces on their payroll. Some of the companies might not have some necessary facilities for the female employees. Some of the companies are providing childcare and working from home for the females with small babies.
Some of the biggest companies in India, Infosys, IBM, TCS and MindTree are trying to tame the rising aspirations of these youths by providing them global working standards, facilities and support for higher studies and certifications in the domain of the employees. For example, TCS and Infosys have proper internal programs to teach employees about PMP (Project Management Professional) certifications. They are also trying to let them go for MBA and give study leave. Companies also promote some of the high performing employees into the management rank much faster to keep them with them.
Perhaps it is a quite big challenge for all the emerging economies in the world and lessons learnt in India can be applied in countries too. But management will remain busy in how to manage these new employees who want to be CEO in less than 10 years.
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