I have put question mark in front of ‘Best’ and not ‘Best Ideas’. There is a reason behind this. To me it is not very clear if the best ideas drive the business but it is clear to me that businesses are driven by ideas. We will see this in a moment.
Ideas are not independent of the context and the environment they will be test so even the best idea that comes at not so favourable time may get rejected by the world and the cheap idea may keep getting praise and success. For example dotcom boom was not a boom in fact we see that in present context when there are millions of internet users with high speed internet. How many people today go to a ticket agent to book a ticket or train ticket? Numbers of internet user have gone up and the people freely using internet banking and ecommerce has gone up too. Many people claim that Microsoft Windows was not the best product (operating system) available in the market but the idea of allowing companies to use at their computers helped it become the most known OS in the computer industry. (Related article: Ideas are source of success for organization). It is very important to know that ideas can be imitate, copied and bought for the success so business does not always grow where the ideas come but where it can be exploited correctly it will grow.
Idea can be simple and repeat of what others are doing. When Google came with search engine it was just one of the other search engines available in the market. They differentiate themselves by not giving any add on the first page and they the idea of keyword-based advertising came across. It tells us that everything cannot be planned in advance and a few things come as result of the process.
The cost of generating new ideas may be very little but success depends on how it is persuade further and how the targeted audience take that. Audiences may reject a wonderful idea and embrace the mediocre one. Many a time cost of testing a new idea is too high (not in terms of money but in terms of brand image, organizational culture etc) so it becomes necessary for the business leaders to choose ideas that are perfect fit with the market context. In some cases it is difficult to measure the cost of testing the idea. (e.g. cost of structuring company, implementing total quality management, process redesign etc).
Whatever the consequences, success of the businesses does not always come from the existing businesses but from the individuals who are willing to experiment new things and believe that market should continue to behave it is and they don’t try to change that but gives a solution for the problem. James Watt, perhaps, never had an idea what he was going to build when he started working on the steam engine that was the beginning of industrialization.
My argument is working on new ideas is essential for the success of the businesses and business leader should keep searching for new ideas and they may not be the best ideas but they should serve the market demands and expectations.
Ideas are not independent of the context and the environment they will be test so even the best idea that comes at not so favourable time may get rejected by the world and the cheap idea may keep getting praise and success. For example dotcom boom was not a boom in fact we see that in present context when there are millions of internet users with high speed internet. How many people today go to a ticket agent to book a ticket or train ticket? Numbers of internet user have gone up and the people freely using internet banking and ecommerce has gone up too. Many people claim that Microsoft Windows was not the best product (operating system) available in the market but the idea of allowing companies to use at their computers helped it become the most known OS in the computer industry. (Related article: Ideas are source of success for organization). It is very important to know that ideas can be imitate, copied and bought for the success so business does not always grow where the ideas come but where it can be exploited correctly it will grow.
Idea can be simple and repeat of what others are doing. When Google came with search engine it was just one of the other search engines available in the market. They differentiate themselves by not giving any add on the first page and they the idea of keyword-based advertising came across. It tells us that everything cannot be planned in advance and a few things come as result of the process.
The cost of generating new ideas may be very little but success depends on how it is persuade further and how the targeted audience take that. Audiences may reject a wonderful idea and embrace the mediocre one. Many a time cost of testing a new idea is too high (not in terms of money but in terms of brand image, organizational culture etc) so it becomes necessary for the business leaders to choose ideas that are perfect fit with the market context. In some cases it is difficult to measure the cost of testing the idea. (e.g. cost of structuring company, implementing total quality management, process redesign etc).
Whatever the consequences, success of the businesses does not always come from the existing businesses but from the individuals who are willing to experiment new things and believe that market should continue to behave it is and they don’t try to change that but gives a solution for the problem. James Watt, perhaps, never had an idea what he was going to build when he started working on the steam engine that was the beginning of industrialization.
My argument is working on new ideas is essential for the success of the businesses and business leader should keep searching for new ideas and they may not be the best ideas but they should serve the market demands and expectations.
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